Want to get a glimpse of what’s going on inside the heads of some of today’s most interesting designers? The exciting new online video series Designing Minds lets you do just that. In three just-long-enough installments, the videos deftly mixes interviews with shots of past and present works and voice-overs. First out is the prolific graphic designer Stefan Sagmeister who shares the story of his life and work with typical humor and candor in his inimitable German accent. The first two episodes are already online, with the third and final chapter going up next week. See Stefan discuss his early years in Austria, his move to NYC, the beginning of Sagmeister Inc. and how he was able to combine his two passions: design and music.

Zoom In is planning to do more videos with other designers that will be posted throughout the year. Next up will be rising graphic design star Julia Hoffmann, with world renowned industrial designer Yves Béhar following later in the summer. For fall we can look forward to Vivian Rosenthal of the multidisciplinary studio Tronic and towards the end of this year photographer Ben Watts will get ready for his close-up.

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