The Value of Branding
Author of this post: John Kuraoka | About Blog Authors »
How much is that logo worth? $500? $5,000? $50,000? $500,000?
There are designers and brand developers at each of those price points.
But, how much is a brand worth?
How about $66,434,000,000? That’s Google’s brand valuation – the amount of its overall value contributed by its brand.
Don’t have $66.4 billion? General Electric’s brand is valued at about $61.9 billion. Microsoft’s brand is worth almost $55 billion.
These brand valuations come from the Millward Brown Optimor 2007 BRANDZ Top 100 Most Powerful Brands, a 27-page report you can download as a PDF from the Millward Brown website. This study says that branding accounts for about a third of the value of the Fortune 500.
Obviously, it takes more than a great logo to achieve valuations like these. But, just as obviously, in creating a brand you create a potentially very valuable corporate asset.
DOWLOAD Millward Brown Optimor’s 2007 BRANDZ Top 100 Most Powerful Brands
April 25th, 2007 at 10:30 am
Brand Equity is near impossible to scientifically measure, so I think of it when placed in a monetary sum, as insignificant and novel as best.
March 9th, 2008 at 3:36 am
A good brand is worth everything. Also, it’s good to build a good deal of inbound one way links. At least google thinks it’s a good idea. They have left a permanent footprint on the web as we know it.